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7 Rules Campaign
Financial services cross-channel awareness campaign

7 rules campaign

Challenge: A financial services client wanted to brand its new innovation center and drive awareness not only with employees but externally with their clients.

Solution: We developed the 7 rules campaign. Through integrated branding and messaging across multiple channels, the campaign was focused on approaching old problems in new ways. Traditional concepts were given a modern twist. The campaign helped position not just The Center itself as a leader and innovator but also the client company as a whole.

Role: Creative Strategy and direction of copywriter and designer