| Resume | Portfolio | Presentations | |||
|
< Previous | 1 | 2 | 3 | 4 | 5 | Next > 7 Rules Campaign |
|||
Challenge: A financial services client wanted to brand its new innovation center and drive awareness not only with employees but externally with their clients. Solution: We developed the 7 rules campaign. Through integrated branding and messaging across multiple channels, the campaign was focused on approaching old problems in new ways. Traditional concepts were given a modern twist. The campaign helped position not just The Center itself as a leader and innovator but also the client company as a whole. Role: Creative Strategy and direction of copywriter and designer
|
|||
